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ConAgra Foods(NYSE: CAG)
stands out as a winner in the food industry over the last few years.
Its mix of value brands in the consumer division, expanding private
label business and, a commercial foods division (which has been
expanding profits strongly over the last few years) has stood it in good
stead to deal with a challenging environment.
In summary, I think the company is well-positioned to do well, but a
lot of its prospects depend on believing the management can execute
successfully.
How ConAgra makes its money
I’ve broken out the recent fourth-quarter numbers, because
private-label manufacturer Ralcorp hasn’t been part of ConAgra for a
full year yet.
In order to properly reflect its performance ConAgra will change the
way it reports by splitting the commercial foods division into a
private-label segment (to reflect the addition of Ralcorp to its
existing private-label business) and, a food service segment which will
contain its Lamb Weston potato operations.
The three things its management needs to execute
The first question is it can continue to generate volume growth in
its consumer foods division. ConAgra increased prices last year; in
common with so many other companies in this slow economy, it then saw
volume decreases. Consequently, it’s taken a while for ConAgra to get
back to organic volume growth. Indeed, it only did so in the recent
fourth-quarter results with a 3% gain. Overall, consumer foods sales
were up 7%, with acquisitions contributing 5%.
ConAgra sees the organic sales growth as a turning point, but it has
come at the expense of increasing advertising and promotion expenditure
by 15%. Margins were up slightly thanks to strong cost savings which may
not be repeated this year. This is fine but,note that the company has
had to increase marketing costs in order to get volume growth. It is
also spending more on supporting the launch of some new products in
areas like desserts and frozen breakfasts. It is not a given that the
new products will work and/or that operating margins won’t suffer next
year thanks to increased marketing spending.
The second question relates to the Ralcorp acquisition. The good news
was that It raised its synergy projections to $300 million by 2017, as
opposed to the initial target of $225 million. Moreover Ralcorp’s
profits were in line with expectations, but its sales performance was
softer than ConAgra expects to see in the future. The subsequent
restructuring activity was described as short term and fixable in the
conference call.This is fine, but it still needs to be done.
Looking at the wider question of private label manufacturing I would issue caution. As investors in TreeHouse Foods(NYSE: THS)
will tell you, manufacturing private-label foods can be a volatile
business. Industry trends may be favorable right now, but Treehouse has
had to deal with difficult conditions in recent years. Its customers'
sales channels have changed along with the trend towards trading down.
Private-label companies are subject to the sales patterns of their
customers, and while Treehouse is currently doing well with things like
single-serve coffee and refrigerated dressings, it has also suffered
before with categories like soup and pickles. It’s a business that
requires a constant adjustment to the end market conditions of
customers. Don’t be surprised if Ralcorp faces similar issues in future.
Treehouse is on a forward PE of over 20 and is hardly cheap for such an
uncertain business.
The third issue is that its commercial foods segment saw its potato
operations (Lamb Weston) lose a major long-term customer. This will
reduce EPS by $0.10 next year.The contract loss will also hit margins,
but ConAgra expressed confidence that it would make up for it. Again,
the management needs to deliver.
In addition, ConAgra talked of "short term challenges in Asia," which
caused profits to decline for its potato operations for the quarter.
Frankly, I don’t believe in coincidences, and anyone looking at McCormick’s (NYSE: MKC)
latest results would note that it reported weakness from its quick
service restaurant customers in both China and the Americas. Yum! Brands
is a major customer of McCormick and much of its problems are company
specific but the truth is that it’s Chinese same store sales growth has
been falling since the first quarter of 2012.
In addition McCormick’s industrial growth has been negative for the
last two quarters. Is this a short term issue or is it a deeper one
relating to slowing quick-service restaurant sales growth? These types
of restaurants are major customers of ConAgra's potato operations.
The bottom line
In conclusion, I think these three concerns require you to
express a fair amount of confidence in the management to execute over
the next year. This might be okay if the stock traded on a more
attractive valuation. A forward PE of around 13 may look attractive, but
recall that the company has to pay off significant amounts of debt.
Looking at these companies' current enterprise values (EV) in
relation to their earnings before interest, depreciation and
amortization (EBITDA) reveals that none of them are cheap. The measure
helps to account for debt levels in evaluating a stock.
ConAgra is the most expensive of the three companies above, and it's
not cheap enough to compensate for the execution risk. It's a stock for
the monitor list. The market may be in love with food stocks, but there
is no excuse for not sticking to your valuation principles.
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